Techjockey Commits AED 1 Million to UAE Market Entry, Aims to Simplify Software Buying for Middle Eastern Businesses
Dubai, UAE – (ARAB NEWSWIRE) -- In a strategic move to strengthen its global footprint, Techjockey.com, India’s largest B2B
software discovery and eCommerce platform, has announced its official launch in
the United Arab Emirates, backed by
a planned investment of AED 1 million over
the next 18 months. The expansion aims to accelerate software adoption among small and mid-sized businesses (SMBs) across
the UAE and the broader Middle East region.
Techjockey’s UAE
entry comes at a time when the country is positioning itself as a leader in the
digital economy in the region. According to PwC, the UAE’s digital economy is
expected to contribute over AED 140
billion to GDP by 2031, with digital infrastructure, cloud platforms, and
SaaS playing a central role.
“The UAE has
become a magnet for digital innovation, with SMEs actively looking for smarter
technology tools to drive growth,”
said Akash Nangia, Co-Founder, Techjockey. “Our
AED 1 million investment signals a deep commitment to this market. We’re here
to make software discovery smarter, faster, and more accessible, backed by
local teams, regional language support, and trusted buying guidance.”
The company
plans to hire an experienced UAE-based
team across sales, partnerships, and customer success within the next 12
months. It will also introduce localised
pricing, customer support, and AI-driven software matchmaking to
provide tailored recommendations for businesses in the region.
“Software buying
is often an overwhelming and time-consuming task, especially for businesses
without internal IT teams,” said Arjun
Mittal, Co-Founder, Techjockey. “We’ve built a platform that simplifies
this process end-to-end—from need assessment and vendor comparison to purchase
and onboarding.”
Techjockey aims
to onboard 500+ regional software
vendors and resellers by 2026, providing them with a scalable go-to-market
channel that requires minimal upfront investment. The platform will also host
verified user reviews and offer real-time consultations to help buyers cut
through the clutter and select software that aligns with their business goals.
According to IDC, 68% of SMBs in the Middle East cite difficulty in software procurement
due to a lack of standardised information, local support,
and time to evaluate options.
Techjockey seeks
to fill this gap by offering a hybrid model that blends automation with human
expertise.
“By anchoring
our operations in the UAE, we’re not just entering a new market, we’re
contributing to a regional shift toward smarter digital adoption,” Nangia
added. “We are excited to be a catalyst for both local business growth and
global vendor expansion in the Middle East.”
Techjockey UAE
operations will be headquartered in Dubai, with regional scaling planned
across other GCC markets in the coming years.
Founded in
2017 by Akash Nangia and Arjun Mittal,
Techjockey has built a thriving ecosystem that connects over 2 million global users with 21,000+ verified software solutions across
650+ categories. The platform
collaborates with over 3,000 leading
global vendors, including Microsoft, Adobe, AWS, Zoho, and Freshworks,
enabling businesses to make informed software decisions in a fragmented and
rapidly evolving digital landscape.
Visit Techjockey UAE: https://www.techjockey.com/ae/
Media Contact
Deepro Ganguly
Vice President - Marketing & Communications
deepro.ganguly@techjockey.com
+91 9818222176
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